Role

Art Direction & Design

Brief

2041 are dedicated to the preservation of Antarctica and reducing global warming.

The brief was to bring their online presence up to date and create platforms to spread the word about their 3 projects:
the Ebase, their annual expeditions to Antarctica and their 5 year Voyage for Cleaner Energy.

Solutions

I created a corporate website (2041.com) which visually communicated the beauty and landscape of Antarctica. We used some of the latest technologies to keep the website up to date by using Twitter and Blogs. I then created a microsite template for the other projects which was reskinned for each project; Ebase Goes Live, Antarctica expeditions & the Voyage for Cleaner Energy each of these was updated daily using state of the art satellite technology.

Results

Which to date has recieved over 6,000 unique visitors, spending an average of 3 minutes on the website with 30% of users going on to visit the three other websites.