Role

Brand Guardian, Art Director & Designer.

Brief

The aim was to create a fun, exciting secret music venue website which captured the atmosphere of the secret street gigs while acting as a mechanic for people to sign up for the guestlist passes.

Solution

After a successful pitch win in December 2007 we had a very short period of time to develop the Streetgigs website.

We quickly developed the look and feel of the Streetgigs website, capturing the secrecy and excitement with lots of animated crowds and music, this was such a success that the look and feel directed the offline campaign too. T-Mobile rewarded us by asking us to develop the full online T-Mobile Music portal which included the Channel 4 show Transmission, My Space and Mobile Jukebox. Ciara Meaney was appointed Brand Guardian and oversaw all on the online T-Mobile Music work. After this project T-Mobile rewarded us with all the instore digital work.

Ciara Meaney was employed by TMW for this project.