ROLE

Concept & Art Direction

BRIEF

The brief was to create a bunch of animated films for Mimecast, an email management company. The films were used to explain who Mimecast were, what they did and what products and services they were offering.

STRATEGY

Mimecast are a technology company and we wanted to stay away from lots of software graphics and stock shots of people so instead to give the brand a more personable aesthetic we went for a hand drawn illustration style. This allowed us to translate the tech heavy services and product offerings into engaging and easy to digest short films.

SOLUTION

I worked with copywriter Stef Macbeth on the concept and messaging of each film and then we worked with animator and illustrator Dom Del Torto of Diesel viral fame to create the illustrations and animated films. All the assets from the films we’re then rolled out as static icons and graphics throughout the Mimecast website, social network sites and offline collateral.

Ciara Meaney was employed by StoryWorldwide for this project.