Role

Digital Art Director & Designer.

Brief

To create an online campaign dedicated to highlighting the benefits of the Flora Pro.Activ range of cholesterol lowering products and to encourage consumers to take the cholesterol check and make a pledge to embrace a healthy lifestyle.

Solution

We developed the design and launched the Florahearts.co.uk website that was live for 2006 -2007, concepting and designing the Test the Nation microsite and the Never Too Early website. For the Flora Cholesterol Check microsite we began by concepting with a copyrighter. Once the client was happy with the concepts we developed the look and feel within Flora’s brand guidelines. Creating three visually different areas which represented the three parts to a healthy lifestyle: blue cornflower field = diet, green grass field = excerise and sunflower field = lifestyle. Users were encouraged to answer a questionnaire to rate their cholesterol level and to pledge to improve one area of their lifestyle.

Ciara Meaney was employed by TMW for this project.