03/27/11
Jo Malone is all about fragrances. Each fragrance is inspired by a moment and made from natural ingredients like flowers, herbs and spices. They are very pure and simple in a sophisticated way. So initially when we started the project these inspiration stories and ingredients seemed like the best place to start. Stop animations of paper flowers, combined with colourful photographic elements, some red silk to represent the dress that inspired one fragrance, a photo of real pomegranate for one of the ingredients that kind of thing. Super talented Sarah who I have the pleasure of working with, made beautiful paper ingredients, pomegranates, figs, gardenias, lilies and hyacinths, just to start us off. We tried them in white and cream paper, different textured papers, photographed them, experimented with the colour hues and perspective and although beautiful they just weren’t right for what we wanted. You can see some of the work below.
SEE THE FINAL DESIGNS OF THE JO MALONE SITE
11/28/09
The lovely people in ebow employed my services earlier this year to work on the creative & strategy of the pitch for the GAA digital account. Now I’m no die hard GAA fan and I’ve only been to one game in Croke Park. I have watched it a few times in random pubs around the country but each time I’ve been amazed and delighted by the infectious atmosphere. The game is so steeped in Irish history and culture. Anyway I was delighted with the opportunity to be involved in the pitch.
We created a portal page concept supported by a dynamic template that could be easily adapted for the 500+ websites & CMS’s. The portal page approach allowed us to define and divide users as soon as they arrived at the homepage. By grouping content into 8 main sections based on users needs, we then directed them straight to those areas within the site. The rest of page could then be dedicated to the GAA brand.
We proposed photography in the background depicting dramatic moments from the games was animated and ran through a selection of similiarly styled shots. The animated photography, combined with the celtic pattern created an atmospheric look and feel, connotating the drama and passion of the games.
Pitching to the GAA board overlooking the Croke Park Stadium was an amazing experience. The GAA were impressed with our pitch, saying that no other contender had proposed the portal concept which allowed them to champion their brand aswell as clearly displaying alot of content. ebow was awarded the GAA digital account! Success.
07/08/09
In early 2009 The Beagle Campaign was created to challenge The Royal Geographical Society. It was felt that the Society’s decision to abandon large-scale field expeditions to remote parts of the globe in favour of supporting smaller geographical research projects carried out by various institutions, was a betrayal of its original spirit and purpose.
F+M were approached to create the website as the focus point for the campaign, along with offline support it aimed to educate the public about its proposed resolution and to generate more support. With the use of some stunning photography by Nicholas Cheetham we created an efficient CMS driven website which successfully employed Twitter, Facebook and emails to spread its message. In less then 60 days The Beagle Campaign managed to gain 1,600 supporters and is currently plotting next steps.
