eWaterways is an international company which specialises in providing water based holidays such as river cruises, barging, sailing trips, expedition cruises and yachting. Ciara Meaney and Ross Baird were appointed as the design team to create the brand identity and develop their online presence. For the identity we focused on the concept of travelling through water by ship. We created an icon that represents this ever changing environment, by placing these shapes within a circle we suggested a porthole of a barge, a ship or a yacht. The overall feel of the identity is of a solid visionary company.
