The lovely people in ebow employed my services earlier this year to work on the creative & strategy of the pitch for the GAA digital account. Now I’m no die hard GAA fan and I’ve only been to one game in Croke Park. I have watched it a few times in random pubs around the country but each time I’ve been amazed and delighted by the infectious atmosphere. The game is so steeped in Irish history and culture. Anyway I was delighted with the opportunity to be involved in the pitch.
We created a portal page concept supported by a dynamic template that could be easily adapted for the 500+ websites & CMS’s. The portal page approach allowed us to define and divide users as soon as they arrived at the homepage. By grouping content into 8 main sections based on users needs, we then directed them straight to those areas within the site. The rest of page could then be dedicated to the GAA brand.
We proposed photography in the background depicting dramatic moments from the games was animated and ran through a selection of similiarly styled shots. The animated photography, combined with the celtic pattern created an atmospheric look and feel, connotating the drama and passion of the games.
Pitching to the GAA board overlooking the Croke Park Stadium was an amazing experience. The GAA were impressed with our pitch, saying that no other contender had proposed the portal concept which allowed them to champion their brand aswell as clearly displaying alot of content. ebow was awarded the GAA digital account! Success.