In early 2009 The Beagle Campaign was created to challenge The Royal Geographical Society. It was felt that the Society’s decision to abandon large-scale field expeditions to remote parts of the globe in favour of supporting smaller geographical research projects carried out by various institutions, was a betrayal of its original spirit and purpose.
F+M were approached to create the website as the focus point for the campaign, along with offline support it aimed to educate the public about its proposed resolution and to generate more support. With the use of some stunning photography by Nicholas Cheetham we created an efficient CMS driven website which successfully employed Twitter, Facebook and emails to spread its message. In less then 60 days The Beagle Campaign managed to gain 1,600 supporters and is currently plotting next steps.
