eWaterways is an international company which specialises in providing water based holidays such as river cruises, barging, sailing trips, expedition cruises and yachting. Ciara Meaney and Ross Baird were appointed as the design team to create the brand identity and develop their online presence. For the identity we focused on the concept of travelling through water by ship. We created an icon that represents this ever changing environment, by placing these shapes within a circle we suggested a porthole of a barge, a ship or a yacht. The overall feel of the identity is of a solid visionary company.
We then created the look and feel for 2 of the eWaterway websites, one the consumer facing website which focused on selling water holidays (ewaterways.com) and one which focused on registering shipowners worldwide (ewaterways.ssr.com). The consumer website was given a bright aspirational look and feel featuring holidays and special offers.
The Shipowners register website was given a more business look and feel and focused on the benefits of registering. Email templates were developed for each website, service emails and special offer emails each one was easily updated and reflected the websites look & feel.
