I worked on BA while working for TMW. The brief was to create a more functional and enticing online Executive Club communication. I created a more travel based executive club microsite which was to sit within BA.com. The main content was to be written monthly by a travel journalist highlighting a destination each month. The executive club is divided into 3 tiers Blue, Silver and Gold, each member type was to be communicated with different content and style for each. I was responsible for devleoping the concept, designing and presenting the project to BA.
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